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ClientsU.S.ArmyLevis
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ProjectsDirect Mail CampaignOutdoor Campaign
US Army recruiting brochure encouraging young Hispanics to take the first step to serve their country and earn a degree at the same time.
US Army recruiting direct-mail piece (Spanish/English). Class Is In Session - the U.S. Army offers hands-on-experience and not just merely book-knowledge.
Outdoor campaign aimed at young Hispanic men. The 'hard jeans' are for real men. The Hard Jeans: 1) stand on their own 2) put hair on your chest 3) make grown men weep, not cry.
